The annual Torch Icon Campaign at Publix kicked off this week at Publix Super Markets all across Florida. The effort by one of our most committed corporate partners runs from January 11 through January 22. Publix shoppers are invited to make a donation to Special Olympics Florida at the register. Our athletes – many of whom are Publix employees – play a huge role in the campaign, appearing at local stores to share their Special Olympics Florida stories. A huge thanks to Publix for its incredible support. Check out the early coverage of the campaign from WFLA in Tampa.